Boreham to hold book signing at U of O

Release Date: 3/1/1999

Clarksville, Ark. ---University of the Ozarks will host a book signing and reception on April 1 for Roland S. "Rollie" Boreham Jr., chairman and CEO of Fort Smith-based Baldor Electric, a Fortune 500 company.

Boreham has just published his first book, "The Three-Legged Stool: Relationships First --- Success Follows," describing his business philosophy. The book signing and reception will be held from 1 p.m. to 3 p.m. in the rotunda of the Robson Library on campus. Copies of the book will be available at the signing.
"The Three-Legged Stool" focuses primarily on the three strongest constituencies of a business --- customers, employees and owners/shareholders. Using examples of business leaders such as Peter Drucker, Warren Buffet, Sam Walton and popular culture icon Will Rogers, Boreham illustrates the steps necessary to build and maintain solid, long-term relationships. He suggests that once the building blocks for sound relationships with the three constituencies are in place, profits will follow.
Boreham first joined Baldor in 1961, eventually moving up to chief executive officer in 1978 and chairman of the board in 1981. He is a member of U of O's board of trustees, holds an honorary doctorate in business administration from Ozarks and the university's Boreham Business Building is named in recognition of the contributions he has made to the college. He is director of USA Trucks, Bost Human Development, Westark Community College Foundation, the Old Fort Museum and the United Way. He is also a charter member of the American Business Conference.