Heifer International presents "Design for a Cause" exhibit

Release Date: 11/3/2011

Clarksville, Ark. --- Heifer International Creative Services will display many of its communication-based design and artwork elements during a November exhibit titled "Design for a Cause" as part of the University of the Ozarks' Artist of the Month Series.

A Heifer International heifer.

Heifer International is a non-profit organization dedicated to ending hunger and poverty and promoting caring for the Earth.

The exhibit will run from Nov. 3-22 in the Stephens Gallery, located in the University's Walton Fine Arts Center. The exhibit is open when classes are in session, Monday through Friday from 9 a.m. to 4 p.m. There is no cost for admission and the public is welcome.

Heifer International is a non-profit organization dedicated to ending hunger and poverty and promoting caring for the Earth. Over the course of its 67-year history, Heifer has actively engaged in communicating with donors, partner organizations and project participants through virtually every medium available.

According to a news release, as a completely donor-funded organization, Heifer walks a fine line in creating communications pieces; they strive to create excellent, top-notch design that doesn't look extravagant or expensive. A Brand Design Toolkit specifies the color palettes, type fonts, and general design aesthetic for collaterals and online materials.  Paper stocks are chosen for the "green" qualities and non-shiny surfaces. While subtle, these design cues express the soul and values of the organization to donors and other audiences.

For more information on the exhibit, please contact the Humanities and Fine Arts Division at 979-1349.

Heifer International