Over the past few decades, the arches logo has become the official symbol of the University and has been displayed on everything from recruiting brochures, to letterhead, to athletic uniforms, to campus memorabilia.
Developed in the late 1960's and early 1970's, the three-arch logo was inspired by the Gothic arch design of the doors and windows of the University's historic Raymond Munger Memorial Chapel.
The logo has a significant, two-fold symbolic meaning.
First, taking into account the University's long relationship with the Presbyterian Church, the logo represents the Trinity: the Father, the Son and the Holy Ghost.
Second, the three arches of the logo represent a chapel window, within the chapel, within the Ozark Mountains.
The arches logo was designed the Lyle Ward, Ozarks Art Professor, and Fred Lindall, who was the university's Vice President for Development. The logo is trademarked by the United States Patent and Trademark Office.
Read more about the arches logo in the Fall/Winter 2006 issue of Today magazine.